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With phase one of the Very Gold Coast VeryGC campaign a roaring success the Queensland region has jumped into its second phase which includes the launch of a purpose-built website. The website – www.veryGC.biz – has been created to assist individuals researching and planning a convention, meeting or incentive. Gold Coast Tourism CEO Pavan Bhatia says VeryGC.biz is yet another example of the organisation’s renewed strategic focus on the corporate and association traveller, enabling them to experience the range of diverse options, conference venues and incentive experiences available in the region.
“The Gold Coast has long been the destination of choice for families and leisure tourists from around the world,” Mr Bhatia said.
“It is essential to our ongoing growth and development that we also leverage our unique assets to their full potential as a business tourism destination.
“We have invested in the development of the VeryGC.biz website to effectively engage and service our growing interstate and international corporate and association client base, including enquiries beyond Gold Coast time-zone business hours.”
The VeryGC.biz website is said to deliver business-specific content and specially designed features such as example itineraries, merchandise and collateral, an events guide, media releases, destinational editorial, a video library, and a members’ password protected area. With an abundance of superior venue options on offer, including the $A127 million Gold Coast Convention and Exhibition Centre at Broadbeach the Gold Coast now leads the way in terms of resources and infrastructure that caters to the needs of the corporate and association market. As a destination the Gold Coast already has an impressive record of successfully hosting major international and domestic corporate and association events, incentives and conferences.
One recent example is the highly praised Hero Honda Gold Coast product launch which was held in September 2005. The Gold Coast Convention and Exhibition Centre hosted 600 international delegates for the event.

Strong branding
The Very Gold Coast VeryGC branding campaign launched in early 2005 is arguably one of the best in Australia in recent times. According to Gold Coast Convention Bureau director of sales, Sandra Passaro, it is now widely recognised and has been embraced by Gold Coast venues and operators.
“From a business tourism perspective the illustrations are being requested for use in registration brochures as well as conference programmes, while the postcards featuring the brand are in high demand for use as teasers in conjunction with incentive programmes. Requests have also been received to use Very Gold Coast VeryGC on client’s collateral and gifts.”

Sea World Nara Resort

Sea World Nara Resort is set among tropical gardens on the Gold Coast area known as the Broadwater, just minutes from the centre of Surfers Paradise. Guests to the property have the choice of five grades of accommodation, including 405 international standard rooms housed in three accommodation wings, each with a beautiful atrium filled with palms and plants. All rooms feature a balcony or patio and offer garden, pool or Broadwater views. The resort has a total of eight conference venues, and a wealth of unique team-building and recreational options. With a monorail link to Sea World, groups of 20 or more can even enjoy a private polar bear experience or other activities including swimming with dolphins. For more details telephone +61 7 5591 0000, email conf@seaworldnara.com.au or visit www.seaworld.com.au

Radisson Resort Gold Coast

Located in Palm Meadows in the heart of the Gold Coast, the Radisson Resort Gold Coast has recently undergone a refurbishment of its Ultima Suites, Garden Spa Rooms and Resort Rooms. The property has 308 accommodation rooms and 13 conference rooms catering for up to 250 delegates. The resort also has a fitness centre, day spa, two swimming pools, an outdoor spa, four flood-lit tennis courts, a restaurant, bar and more. Telephone +61 7 5555 7703, email gcsales@radisson.com or visit www.radisson.com/goldcoastau for details.

Couran Cove Island Resort

Set on the pristine South Stradbroke Island, this highly acclaimed resort offers delegates the pleasure of a relaxed beach and bush holiday environment in a unique setting. Capable of catering to up to 300 delegates in 11 indoor rooms and eight outdoor options, Couran Cove also features a number of dining facilities, and activities for incentives or partners. The resort provides villas, suites, lodges and even conference rooms perched over the marina water’s edge, or self-contained cabins nestled among banksia trees. Couran Cove is just a 15-minute ferry ride from the mainland. For more information telephone +61 7 5597 9000 or visit www.couran.com.

Sea World

Sea World is one of the Gold Coast’s best destinations for convention and incentive groups, offering a variety of unique animal and marine life experience within the heart of the region. As well as providing a range of theme park rides and activities Sea World is committed to educating guests about the marine environment and plays an active role in marine research and rescue. For further information telephone +61 7 5588 2205 or visit www.seaworld.com.au.

Dreamworld

Dreamworld, just minutes from Surfers Paradise, is another great option for groups. As well as offering a variety of venues for unique events Dreamworld can be booked out by companies, allowing groups to let their hair down and experience some of the exhilarating rides. The themepark is also home to Channel Ten’s infamous Big Brother reality television show. For more information visit www.dreamworld.com.au.

Warner Bros Movie World

Like Dreamworld Warner Bros Movie World is a great attraction for groups, offering a variety of fun-filled rides and unique experiences. Event theming is easy at Warner Bros. You can have your favourite Hollywood movie star attend your event, enjoy some rides, shows and comedy performances, or immerse yourself in the overall experience. For more information telephone +61 7 5573 8485 or visit www.movieworld.com.au