A Globe Trotter's Guide

This month our Wall of Inspiration looks at epic events around the world and how they inspire brands.

Glastonbury
Give peace a chance, mud baths, Kate Moss in wellingtons and the coolest kid on stage: Glasto rules. It’s the largest greenfield music and performing arts festival in the world and has inspired a generation. To celebrate the new book ‘Another Stage’ about the iconic festival, luxury brand Mulberry has created the ‘Peace, LOVE, Mud’ campaign. With installations in-store around the world featuring images projected onto tents and coloured faux straw bales (all interspersed with ultimate Mulberry accessories of course), Peace, LOVE, Mud shows how events can become brand darlings.

Other Inspirational Events to Get You Thinking:
La Tomatina = human tomato soup in the sunshine (Spain); Nobel Peace Prize Concert = the legacy of the man who invented dynamite is a stunning celebration of peace (Norway); Kiruna Snow Festival = vodka, fun and a stay in the astonishing ICEHOTEL (Sweden); Monterey Jazz Festival = ‘Jazz Heaven’, the soul-stirring music festival inaugurated by Louis Armstrong and Dizzie Gillespie (USA); Holi = ‘snowball fights’ with coloured powder at the Festival of Colour make for joyful, messy fun (India), Rio Carnival = sun, samba and sex appeal - euphoric excess before the fast (Brazil); Breathtaking festival of light, music and ideas in the most beautiful city in the world = our very own VIVID Sydney!


















ABOVE: Holi - Festival of Colour, India. Photo courtesy of Tourism India: www.incredibleindia.org.


ABOVE: The Monterey Jazz Festival. Photo courtesy of Monterey Jazz Festival: www.montereyjazzfestival.org/2010/.

 

ABOVE: Mulberry London: www.mulberry.com.

 

ABOVE: The Glastonbury Pyramid Stage. Photo courtesy of Tom Bamber - www.flickr.com/tombamber.

 

ABOVE: VIVID Sydney. www.vividsydney.com.